Two sides. One app. Pick your door.You can wander through the other side any time.
Everything you need — in one app.
Wearables, AI, video, nutrition, community — private by design, all working as one.
The whole studio stack — plus clients.
Everything the $200-a-month stack does — plus the one thing none of them have.
Forma matches you with a personal trainer by how they actually coach — not just price and postcode. Then you train, track, and transform together.
Every coach has a style. Which one’s yours?
Build a profile that sells you, publish workouts and guides, get matched with the right clients, and get paid automatically. You set your price and keep 100% of it — no commission, no card fees. Members pay a flat 4% Platform Service Fee at checkout, minimum A$0.99. Start free with your first client — paid plans from $29/month grow your roster as you do.
Match with a personal trainer by how they actually coach — not just price and postcode.
We sent a verification link to your inbox. Open it, then come back and continue.
Enter your email and we’ll send a secure link to set a new password.
You can only pick once, so choose the one that's you.
Permanently erase your Forma account and all your data — programs, messages, measurements, photos and history. This can’t be undone.
Describe your goals, your style, how close you want them — we'll read between the lines.
Log a session to start your streak.
Tap what you train with — your coach programs around what you’ve actually got.
Small things, done daily. Tap to tick today off and build a streak.
Track your weight over time. Just for you — no targets, no pressure.
No entries yet.
Optional mobile for important account texts only — like a failed payment. Never marketing, never chat — that stays in the app.
Your records. Beat them.
Private to you. A visual record of how far you’ve come.
Let's get you ready to earn.
Free 30-min chats from prospective members. Confirm a time or decline.
Start free with 1 active client. Upgrade to unlock unlimited clients, video, events and AI — you always set your own price and keep 100% of it. Members cover a Platform Service Fee at checkout — a flat 4% (it keeps Forma running — secure hosting, data protection & payments); it never touches your rate.
Already coaching people elsewhere? Paste your list — one per line, name and email. Each gets their own private invite. Nothing is sent until you review it.
Drop in their client export and we will fill the box below. Nothing leaves your phone until you tap Create invites.
This is what members see. Your vibe is how they find you in the matchmaker.
Paste your public FITREC or AUSactive profile. Tap Verify and we check the page lists your name — it keeps members safe and your profile trusted. Required before your account can be approved.
Optional. Used only for important account notices — like the 30-day heads-up before any plan price change. Never for marketing, never shared with members.
A short "meet me" video pinned to the top of your profile. Free for everyone — it's how members decide you're their coach.
No intro yet.
You can add your intro once your account is approved.
What a new client is asked when they join you. The privacy consent and the pre-exercise screening are always included — both are required before anyone trains, so they are not on this list and cannot be switched off.
New clients pick one or two of these to start. Leave it empty and they get a sensible default list.
Both are optional for the client either way — unticking these means they are never asked at all.
Set your rate and how often members are billed. You keep 100% of it; members cover a flat 4% Platform Service Fee on top at checkout, minimum A$0.99. If you later refund a member they are refunded everything they paid and you fund it, so a refund costs you the Platform Service Fee on top of the session value. On a $220 session your member pays $228.80 and you receive $220; refunding them returns $228.80 and costs you $8.80 beyond the session itself.
Members can find coaches near them. Set your area — and if you coach out of a gym or studio, add it so members know where they'd train with you.
No location set yet.
Connect your bank through Stripe so subscriptions can pay out to you.
Upload your insurance and quals (PDF or image). We review these before you go live.
Members can ask your echo questions between sessions — "can I swap legs to Thursday?", "knee's a little sore, what should I sub?" — and it answers in your voice, using your approach. You write the playbook once. It never overrides you, anything clinical gets pointed back to you, and members always see it's an AI suggestion based on your coaching.
Once we approve your account, you can publish workouts here. Finish your Setup and we'll review you.
Upload a video. It processes for a minute or two, then it's live.
Bundle your videos into a structured plan — like "8-Week Strength". Members follow it in order.
Sell prepaid blocks of 1:1s — the punch card, minus the paper. You keep 100% of your price; the member covers a flat 4% platform fee at checkout. Sessions come off the balance automatically when a booking is made.
Agreed a block with someone directly? Send them that exact deal by email. It lands in their credits the moment they pay, the same as a pack bought above.
Offer short-term members a single up-front payment instead of monthly billing — ideal for a training block or set program. You keep 100% — no commission, no card fees. Minimum $200.
4 to 52 weeks. Coaching ends when the block does; they keep access to your content for 30 days after, the same as a fixed-term offer.
Negotiated a rate with someone? Offer them a custom price by email — when they subscribe to you they get that rate instead of your public one. Same deal: a flat 4% Platform Service Fee on their side, nothing on yours.
If set, billing stops after this many weeks and coaching ends — but the client keeps access to their content for 30 days after, then it ends unless they re-subscribe.
Your subscription price lives in Profile — it shows on your public page, so it sits with the rest of what members see.
Who’s training, who’s slipping, who’s about to churn — straight from the sets they log.
Every charge, with the platform fee and what reaches Forma.
Review coaches and handle reports.
Last updated 15 August 2026
Forma is operated by Joshua Beattie. Effective 28 June 2026.
Effective 17 July 2026. We’ll tell you in the app before any material change takes effect.
These Terms of Service ("Terms") govern your access to and use of the Forma platform ("Forma", "we", "us"). By creating an account or using Forma, you agree to these Terms. If you do not agree, please do not use Forma.
Forma is intended for adults aged 18 and over. By using Forma you confirm that you are at least 18 years old and able to enter into a binding agreement.
You agree to provide accurate information and to keep your login details secure. You are responsible for activity that occurs under your account, and should tell us promptly if you suspect unauthorised access.
Forma is a marketplace that helps members discover and connect with independent personal trainers. Trainers are independent professionals, not employees or agents of Forma. We do not provide coaching ourselves and are not responsible for the services trainers deliver.
Members pay the price set by their chosen trainer plus a Platform Service Fee shown at checkout. The rate is a flat 4%, minimum A$0.99, on every purchase. The exact amount is always shown before you pay, which funds secure hosting, data protection, payment infrastructure and support. Trainers receive 100% of their set price. Forma takes no commission and makes no deduction from a trainer’s price; card processing and payout costs are met by Forma out of the Platform Service Fee. Payments are processed by Stripe. Subscriptions renew automatically until cancelled; you can cancel any time, effective at the end of the current period. Except where required by the Australian Consumer Law, fees paid are generally non-refundable. Where a trainer refunds a member, the member is refunded the full amount they paid, including the Platform Service Fee, and the trainer funds that refund. Forma does not return the Platform Service Fee. Forma is not a party to disputes between members and trainers.
If you offer coaching through Forma, you are responsible for holding any qualifications, registrations, and insurance your services require, for working within your professional scope of practice, and for complying with all applicable laws. You set your own prices and deliver your own services.
30-day rematch guarantee. If your first coach match isn’t the right fit, contact us within 30 days of starting and we’ll help you rematch with another coach at no extra platform cost. Amounts already paid for coaching are handled under the original coach’s stated policy — the guarantee covers rematching, not automatic refunds.
Information provided through Forma, including workouts and any nutrition or calorie and macro guidance, is general in nature and is not medical, clinical, or dietetic advice, nor a substitute for advice from a qualified health professional. Always consult your doctor before starting any exercise or nutrition program, and consult an Accredited Practising Dietitian (APD) for individualised nutrition needs. You participate at your own risk.
Payments are processed by our third-party provider, Stripe. Member subscriptions and one-off purchases are billed through Stripe. Members are charged the trainer’s set price plus a Platform Service Fee added at checkout — a flat 4%, minimum A$0.99 on every purchase; this fee funds secure hosting and data protection, the operation of the Forma platform, payment infrastructure and support. The trainer receives 100% of their set price. Forma makes no deduction and takes no commission from the trainer’s rate. Wearable and health data (Forma Premium): where a member connects a third-party device or service, Forma accesses read-only activity, sleep and heart metrics solely to display them to the member and, only with the member’s explicit in-app consent, to their current coach. Health data is never sold or used for advertising; access tokens are stored server-side; disconnecting a provider revokes access and the member may delete synced data at any time. Trainers may use Forma free with one (1) active client; to take on more clients and unlock additional features a trainer must hold a paid Forma plan (Starter at A$29/month, Momentum at A$59/month, Practice at A$85/month, Studio at A$109/month, or Academy at A$189/month). Subscriptions renew automatically until cancelled. You can cancel future renewals at any time; unless required by law or stated otherwise, fees already paid are non-refundable. Prices are in Australian dollars and may include GST where applicable.
Forma invests time and money in finding members and introducing them to trainers. Where you connect with a member through Forma — any member you are matched with, introduced to, or who first contacts or subscribes to you via the platform (a “Forma-Sourced Client”) — the following apply for as long as you coach that person and, in any case, for a minimum of six (6) months from the date they first subscribe to you.
Pay through Forma only. All payments from a Forma-Sourced Client for your coaching must be made through Forma’s payment system. You must not invoice, bill, or take payment from a Forma-Sourced Client by any other means — including your own EFTPOS or card terminals, bank or account transfers, cash, or any third-party payment app or provider — and you must not arrange, encourage, or accept payment off the platform.
Payments Forma cannot process. This does not apply to payments that cannot be made through Forma’s payment system because a third party funds the supply and pays you directly — including payments from an NDIS plan manager, or from a participant self-managing their NDIS plan — or to payments Forma expressly provides a means to record. In each case you must record the supply in Forma using the tools provided. Recording a payment in Forma is not a breach of this clause, and payments recorded this way are not circumvention.
Client details. Where Forma makes a Forma-Sourced Client’s contact and payment information available to you, it does so only once that member holds an active paid subscription with you on Forma. That does not apply to contact details you already held and supplied yourself — for example where you add a client you already train, such as an NDIS participant. However you came by them, you may use those details solely to deliver coaching through the platform, and must not use them to move the member to any off-platform arrangement.
Minimum six-month term. You agree to keep a Forma-Sourced Client’s coaching payments on Forma for at least six (6) months from their first subscription. Cancelling, pausing, or shifting the arrangement off the platform within that period in order to avoid Forma’s fees is a breach of these Terms.
Liquidated damages. Circumventing Forma in any of the ways above deprives us of the platform fees we would otherwise have earned and the cost we incurred sourcing that member, which are genuinely difficult to calculate precisely. You and Forma therefore agree that a reasonable pre-estimate of that loss is A$750 for each Forma-Sourced Client affected, payable to Forma as liquidated damages (and not as a penalty) on breach. Forma may reduce or waive this amount at its discretion. This clause does not limit any other right or remedy available to Forma at law, including recovering unpaid platform fees.
You retain ownership of the content you upload (such as videos and workout information) and grant Forma a non-exclusive licence to host, process, and display that content for the purpose of operating the platform. You are responsible for your content and must have the rights to share it. We may review, moderate, or remove content that breaches these Terms or the law.
You agree not to misuse Forma, including by breaking the law, infringing others' rights, uploading harmful or misleading content, attempting to interfere with the platform's operation or security, or harassing other users.
All content, features, and functionality on the Forma platform—including but not limited to text, graphics, logos, user interfaces, underlying HTML/CSS, and software code—are the exclusive property of Forma and are protected by Australian and international copyright, trademark, and other intellectual property laws.
By using Forma, you agree that you will not:
We grant you a limited, non-exclusive, non-transferable license to access and use the platform strictly in accordance with these Terms. Any unauthorized use of our intellectual property immediately terminates this license.
Forma’s Australian food composition data is derived from AUSNUT 2023, published by Food Standards Australia New Zealand (FSANZ). Attribution as required by FSANZ: Food Standards Australia New Zealand. This attribution does not, in any way, suggest that FSANZ endorses Forma or Forma’s use of the work.
FSANZ’s copyright page states that, “unless expressly noted otherwise, material presented on this website is provided under a Creative Commons Attribution 4.0 Australia (CC BY 4.0) licence, except for: the Food Standards Australia New Zealand logo; and third party material.” We could not find a licence statement published specifically alongside the AUSNUT 2023 release — not in the data files, their contents sheets, or the AUSNUT 2023 pages — and the only AUSNUT-specific Creative Commons notice on the FSANZ site is written about the earlier AUSNUT 2011-13 release, which it places under CC BY 3.0 Australia. We therefore rely on the site-wide statement above. We have asked FSANZ to confirm which licence governs AUSNUT 2023 and will correct this page if their answer differs.
AUSNUT contains material in which copyright is owned by third parties; the Creative Commons licence does not apply to that material. FSANZ disclaims liability for reliance on the data, makes no warranty that it is free from error, and notes that any reference to a branded product is not an authoritative statement of that product’s current composition. Nutrition figures shown in Forma are general reference information, not dietary advice, and may not match a product’s current label.
Energy is stored and shown as kilojoules on the basis FSANZ calls “energy with dietary fibre”, matching an Australian nutrition information panel. Carbohydrate is available carbohydrate including sugar alcohols, which is the figure FSANZ’s own energy calculation is built from.
Forma is provided "as is" and "as available". To the extent permitted by law, we make no warranties that the platform will be uninterrupted, error-free, or fit for a particular purpose. Nothing in these Terms excludes rights you have under the Australian Consumer Law that cannot lawfully be excluded.
To the extent permitted by law, Forma is not liable for any indirect, incidental, or consequential loss arising from your use of the platform or from services provided by trainers. Where our liability cannot be excluded, it is limited to the amount you paid to Forma in the three months before the claim.
You may stop using Forma at any time. We may suspend or terminate access if you breach these Terms or to protect the platform or its users.
These Terms are governed by the laws of Victoria, Australia, and you submit to the non-exclusive jurisdiction of its courts.
We may update these Terms from time to time; continued use of Forma means you accept the updated Terms. For any questions about these Terms, contact us at support@formapt.net.
You can close your account at any time from Settings → Danger zone. Closure takes effect after a 14-day notice period. During those 14 days your account works normally, any subscription continues, and final payments are collected. On the 14th day your account and its data are permanently deleted automatically — there is nothing further you need to do, and you do not need to contact us. You can cancel the closure at any time before that date.
If you are a coach, closing your account also cancels your clients’ subscriptions to you. We email your clients when you request closure, so they have notice to find another coach, and again when it takes effect. You remain responsible for coaching you have already been paid for during the notice period.
Forma has zero tolerance for objectionable content or abusive behaviour. You must not post content that is sexual, hateful, threatening or harassing, or that shares another person’s private information. Reviews, intro videos and transformation photos are screened automatically before they appear publicly, and anything reported is reviewed. Accounts that break this clause are removed without notice and without refund.
A negative review is not objectionable content. Members are entitled to their honest opinion of coaching they paid for, and we do not remove reviews for being critical, blunt or low-rated.
Where a coach offers a free trial, it is available once per member, per coach. To keep that fair, a limited record survives account deletion. The Privacy Policy sets out exactly what is kept, why, and for how long.
Last updated 15 August 2026
Forma is operated by Joshua Beattie. Effective 28 June 2026.
Effective 17 July 2026. We’ll tell you in the app before any material change takes effect.
This policy explains how Forma collects, uses, and discloses your personal information. We handle personal information in line with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Because we handle health information and are based in Victoria, we also handle it in line with the Health Records Act 2001 (Vic) and the Health Privacy Principles, and with equivalent health records laws in other states as we expand.
Because Forma is a fitness service, we collect health information — which is “sensitive information” under the Privacy Act and receives extra protection. This may include your weight and measurements, training logs, food-diary entries, sleep, heart rate, HRV and activity data (including from connected wearables), progress photos, and screening responses. We collect this only with your consent and only where reasonably necessary to provide the Service. You can withdraw consent at any time by disconnecting a source or contacting us. Forma never sells your health data and never uses it for advertising.
If you connect a service like Fitbit, Strava, Oura or Garmin, we access only the read-only data you authorise, to show it to you and — only if you explicitly turn on sharing — to your coach. You can disconnect any provider at any time, which revokes access, and you can delete the synced data.
We use your information to provide and operate Forma — including creating your account, matching members with trainers, displaying profiles and content, processing payments, moderating content for safety, and providing support and improvements.
We use trusted third parties to run Forma, and share only the information each needs to do its job:
Some of these providers are located outside Australia — Stripe, Mux, Google and Resend all process data in the United States — so using Forma involves disclosing your information overseas. Video calls are routed to whichever of 8x8’s regions is nearest, which may be Sydney and may be overseas; no call is recorded and nothing remains on their servers once it ends. AI processing is an exception — it is performed within Australia (see below). We take reasonable steps to ensure overseas recipients handle your information consistently with the Australian Privacy Principles, and we remain accountable to you for how they handle it.
To help keep Forma safe, sample still frames from uploaded videos are analysed for automated moderation by Anthropic Claude models running on AWS Bedrock. We also use these models to interpret member preferences for matchmaking and to generate general example meal ideas in the trainer nutrition tool. All AI processing is performed within Australia (AWS Sydney and Melbourne regions) under a geographic inference profile; our access policy structurally denies processing outside Australia, and per-request region logging is available. Your health data is never sent overseas to be analysed. These features are not used to make decisions with legal or similarly significant effects without human review.
We take reasonable steps to protect your information, including technical and organisational measures such as encryption in transit and at rest, access controls, and restricting each coach to their own clients’ data. No method of transmission or storage is completely secure.
We keep your information while your account is active. Because health information is involved, we generally retain it for 7 years from your last session, in line with Australian health records requirements, after which we delete or de-identify it. You can ask us to delete your information sooner, and we will do so except where we are required by law to keep it.
You can access and update most of your information in the app, and you can ask us to correct or delete your personal information. Forma uses local storage on your device to remember your preferences and keep you signed in.
Forma is intended for adults aged 18 and over and is not directed at children.
Forma emails you about your account — bookings, payments, and messages from your coach. We don’t send marketing email.
If you think we have mishandled your personal information, contact us at support@formapt.net. We will acknowledge your complaint within 5 business days and aim to respond within 30 days. If you are not satisfied with our response, you can escalate to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992. Victorian residents may also complain to the Health Complaints Commissioner at hcc.vic.gov.au.
We may update this policy from time to time. For privacy questions, or to access, correct, or delete your information, contact us at support@formapt.net.
When you close your account we delete your data: your logs, photos, videos, measurements, check-ins, messages, coaching notes and profile. Records of bookings, subscriptions and payments are kept for seven years because tax and business law requires us to keep them. This happens automatically 14 days after you ask for it. We do not keep a copy for marketing and we do not sell it — not before, and not after.
One thing outlives deletion. When your account is deleted we store a one-way cryptographic hash (SHA-256) of your email address, alongside a list of which coaches you had already taken a free trial with. It exists for one reason: to stop somebody deleting and recreating an account to take the same coach’s free trial over and over, which takes money directly out of that coach’s pocket.
A one-way hash cannot be turned back into your email address. We keep no name, no user id, no messages, no photos and no other record of you. It cannot be used to identify you, to contact you, or to rebuild your account. It can answer exactly one question: has this address already had a trial with this coach?
This record is automatically deleted 12 months after your account closes. We rely on our legitimate interest in preventing fraud against the coaches on our platform (Australian Privacy Principles, and Article 6(1)(f) GDPR where that applies to you). If you want it removed sooner, email support@formapt.net.
Reviews, intro videos and transformation photos are screened by an automated system before they appear publicly, so objectionable content does not reach other people. The screening looks only at the content you submit — not at your logs, photos, messages or any other data — and it does not make decisions about your account. Anything reported is reviewed by a person.