What does your coaching really earn?

Three numbers every PT should know: what your sessions gross, what your software stack quietly eats every year, and what the same book of clients would cost somewhere else. No signup, just maths.

Your coaching income

Rate per session / client per month ($) Sessions or paying clients per week Working weeks per year

gross per year · $0/week

Your software stack

Coaching software ($/month — Trainerize, TrueCoach, Everfit…) Scheduler ($/month — Calendly, Acuity…) Everything else ($/month — invoicing, forms, link-in-bio…)

per year on software — that's 0 sessions you work just to pay for apps

The same book, on Forma

How many clients do you coach?

—

You keep100% of your rate

Your client pays at checkout—

Forma, per year—

Your current stack, per year—

Difference—

Like for like

A working coach needs bookings and payments, not just programming. Trainerize charges for those separately.

Trainerize base, 15 clients—

+ Stripe payments add-onUS$10

+ Business add-on (scheduling)US$25

Total, billed in USD—

Forma, same clients—

Forma replaces the stack — programs, bookings, payments, form checks. Free to start →

Built by Forma. — where Australian PTs run their whole business

Estimates only — plug in your real numbers. On Forma the coach keeps 100% of their listed rate; the member pays a platform service fee on top at checkout, which starts at 10% and falls as your plan grows. Trainerize pricing shown is their published USD list price as at July 2026 for the plan covering that client count, plus the Payments and Business add-ons a coach needs for bookings and card payments — check their current pricing, it changes. Forma prices are in AUD.